Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, 23 August 2010

My first time in a British van

So, I've had my drivers licence since December 2006 and I moved to the UK in September 2008, but until I moved to Cardiff (August 2010), I'd never driven a car on the left side of the road. (Except for that one time I went back to Holland for a couple of days and ended up facing the back of the traffic lights, but I'd rather not talk about that.)

Last time Freddie and I moved (from our lovely mansion in Uxbridge to the House of Horrors in Harrow) we hired a man with a van. This time, we decided not to bring the wardrobe, bed, cooker and all those other big pieces of furniture; a mate helped us get the motorbike and a chest of drawers full of undies, socks and shirts up here; but we still needed to rent a van for the rest of our clothing, bicycles, duvet, Freddie's weights, cookery stuff, tomato and pepper seedlings... you get the gist.


I decided to rent an old Ford Transit for the weekend via selfdrivevanhirelondon.co.uk because it was the cheapest option. Their insurance, however, was shit – basically I would have to pay for any damage under £700 and I couldn't get any extra cover. Don't get me wrong – I'm not an irresponsible driver and I respect the road, but I'd never driven in Britain before, and I'm used to small cars like my mum's Peugeot 206cc – not vans with the steering wheel at the right side of the car! So I was bricking it just thinking of driving without any useful insurance.


Several sleepless hours later, I gave my credit card details to insuremyvanhire.com, an innovative website that sells full AXA Car Insurance cover for the duration of your car rental. I was happy as Larry with this find - and still am, even though I didn't add a scratch to the ramshackle old Transit, because it made me feel so much more confident.

I found staying on the left side of the road the easiest thing in the world (of course I did have lots of practice on my bicycle). Still, Freddie said the first twenty minutes were possibly the most frightening moments of his life. I blame this on the gear stick, which was knackered and made it virtually impossible to shift gears fluently. Also, I kept asking him to look out of the left window and tell me whether I was getting too close to the curb/cars/cyclists, which must have given him the impression I had no idea what I was doing. Though I didn't commit any serious offences, I certainly upset a lot of other drivers by not being quick enough. But after I left Central London, I was starting to get the hang of it and I soon didn't even have to mouth apologies at other drivers any more! We left London Saturday night at midnight and because I had to hand in the van on Monday morning, I decided to leave the house in Cardiff at 4 am Monday morning - about a day after we arrived.

The drive home as much fun - radio on full blast, pedal to the metal and a bottle of Boost on my lap - as getting stuck in traffic round the corner from the rental company was aggravating. I think I spent more time in the city than on the M4! What made it even worse was that I thought I had to pay for congestion charge before entering the zone, which made me leave the motorway prematurely. This time, I fully understood why drivers had been shouting at me when I was driving too slowly or making it impossible for them to overtake earlier. I have to admit I was quite tempted to make some impolite gestures at clumsy drivers myself. But if they're not doing it on purpose, what's the point in making them feel bad? Road rage will only increase your own stress levels, and it's not like it's going to make you get to your destination any quicker. So instead of shouting at other drivers, I sang along with Metallica and the Offspring to let off steam and behaved like a decent driver. Hell, I even wore a seatbelt at all times – unlike this dude Kevin, who appeared on Cab Cam, a campaign against road rage.

You may have noticed this is a Sponsored Post. Since I quit my full time job in order to write my second novel, I'm happy to make some extra money with my blog. That doesn't mean I've lost my integrity or autonomy, though. I'll choose my sponsors carefully. I was planning to write about my first experience with driving in Britain anyway and I did take out that AXA van insurance. And I do think AXA Respect On The Road campaign is worth a like on Facebook – because it's funny and it shows what a silly thing road rage is:


Wednesday, 22 April 2009

What we really want...

And there I was, all smug and self-satisfied that I turned out to have a talent for writing horror.
All I had to do, I thought, was please my audience more by improving my website. The new layout temporarily worked wonders, so my hopes were high when I decided to increase the interactivity options of my blog.

1) A little widget showing who's following my website quickly filled up with... yes! Seven followers!

2) Little buttons underneath each post which people can click if they don't feel like thinking up a comment, but still wish to show their appreciation.

Because I promised to be funny once in a while,the first button is rofl (Rolling On The Floor Laughing).

With my talent for horror I had to add a button pukealicious, which pretty much speaks for itself.

And last but not least, the button to tell me I really need to try harder: dilligaf? (Do I Look Like I Give A ....)

3) Promoting every new post on Twitter and Facebook.

4) And yes... the poll. Turns out my readers don't want explicit sex and horror. You want well-crafted pieces of literature, beautiful sentences and deeper meanings! And if I refuse to live up to that (I thought I took a sabbatical: no philosophy this year!), you'd much prefer some nice characters and witty dialogues over my real talent.


This surprised me, for people always told me 'sex sells'. But I suppose it would be a really stupid idea of mine, trying to compete with www.tube8.com. Even if I were willing to post some interesting author pics.

But, according to BlogPulse's trendwatch, sex isn't really what's on blogger's minds anyway. Money is about four times as interesting as sex. What we really want, apparently, is love.