Showing posts with label copy writing. Show all posts
Showing posts with label copy writing. Show all posts

Thursday, 21 July 2011

Illustrate my stories & WIN!

"Most people think there are only seven Canarian Islands,” says the old fisherman, “but they are wrong. There are eight.”

That's how The Ghost Island starts, one of the stories I wrote for Fly Thomas Cook Kids Club. I'm well chuffed about being published by Thomas Cook, and guess what - they're running a drawing competition to promote them!

Let one of my travel stories inspire you, upload your artwork onto your own blog and post a link to it on Red Ted's Art Blog and who knows, your illustration might be published alongside my story!

Apart from world fame, you can also win a Kid’s Travel Kit including a VTech Kidizoom Plus Multimedia Digital Camera, a Trunki Tiger suitcase, Kidz Gear Wired Headphones for Kids, a quality doodle book, Crayola shark fin case, sunscreen and goggles!

Here's my attempt to draw one of the crucial scenes from The Magic Mirror. Don't worry - I won't quit my day job ;)

Terms & Conditions

1) Open to UK entrants only

2) All entrants must link to their post on http://www.redtedart.com/2011/07/11/get-crafty-and-win/ by Thursday 28th July, 8pm British Summer Time

3) All blog posts must include information about the Thomas Cook site and the competition, as well as a craft relating to one of the Thomas Cook Stories

4) The reserves the right to select a winner and their decision is final

5) Thomas Cook reserves to right to use any images of your crafts or drawings in their promotional materials (even if you did not win)- should your craft or drawing be selected your child’s name and age will be credited.

GOOD LUCK!

Sunday, 4 April 2010

Where I come from 1: Pub Talk Philosophy

Dear Freddie,

The first time we talked about philosophy, we had a big fat fight. We’d been together for over a year, and so far I’d managed to escape serious conversations that had anything to do with philosophy. I’d told you from the start that I had left Holland in order to get away from philosophy and that I’d chosen Great Britain because, as far as I knew, the language didn’t allow any fallbacks. That was fine with you because you didn’t enjoy talking about matters that were beyond your capacity to change and put to good use anyway – aka philosophical conversations did your nut in.

But a couple of weeks ago, you introduced me to Charlie at the Portobello Gold. “Charlie’s writing a book,” you said. It turned out to be a book about how God spoke to Charlie when he was in prison, about how he saw Jesus when he got out, about Americans coming to London to look for Jesus, who would be ‘amongst Angels on Earth’, and about two skinned bears that were found in the snow in London in the winter of 1983 without any blood or foot prints in the vicinity. I was being playfully cynical, asking questions such as “are you sure those voices you heard had nothing to do with the brain injury you just mentioned?” , “and you think Jesus dumped those bears there?”, “oh, now I get it, you think Jesus is Bigfoot!”

When you told me, later that night, that Charlie used to be the head of the Essex Chapter of the Hells Angels, I said I felt like an idiot for being so cheeky towards possibly one of England’s most dangerous men.

"But at the same time, I know I would have felt just as foolish if I would have agreed with him. I mean, come on, it was a big load of bollocks.”

"It wasn’t all nonsense,” you said, “I think his philosophy was quite interesting.”

And that’s how it started. I said as far as I could tell his book in the making was very interesting, but not philosophical. You demanded a definition of philosophy.

“I can’t give you one, but I can assure you I didn’t spend six years in university studying pub talk and the ramblings of a retired Hells Angel with a brain injury. Thank you very much.”

“Very impressive, you spent six years in university studying something and you can’t even tell me what. At least Charlie’s trying to improve the world.”

“Yes, he is trying to make the world a better place, but that doesn’t make him a philosopher. So are you, but you’re an aerospace engineer. If anything, the fact that he’s trying to manipulate the world shows that he’s NOT a philosopher.”

“Well, then tell me what a philosopher does.”

I tried to explain that philosophers try to find words or truths that they can’t deny, and wonder why. But, as was to be expected, I failed to make you understand. I argued that I couldn’t show you what it’s like to discover a philosophical necessity in a language that wasn’t my mother tongue – because it’s all about finding nuances of words as they come naturally - not artificially (the way I learned it at school). When speaking English, I get it wrong all the time. Without making myself incomprehensible, I disobey the rules of British English all the time, in ways that are actually impossible for a native like yourself. You couldn’t make my mistakes, even if you tried.

That’s because you’re hardwired with the language, whilst I am not. I said I was hardwired with a language that was possibly more suitable for the deeper insights as well. But by neglecting Dutch, I was turning myself away from all that. So I didn’t want to talk about it.

You didn’t take my inability – interpreted as unwillingness – to explain what philosophy is well. We had a serious argument the other day, and you brought it up again. You called me a philosopher for being argumentative, for arguing for the sake of arguing – which I was, but that doesn’t make me a philosopher.

“Bloody philosophy,” you said, “it’s a waste of time. Doesn’t have a point.”

“It is,” I said, “it is useless. But that doesn’t make everything that’s useless philosophical.”

“I only said that to wind you up. It’s not useless.”

“NOW you’re winding me up. It bloody is.”

“I’ve asked a girl at Phoebe’s party for a definition of philosophy, and she agreed with me. And she was pretty smart too.”

“Was she English?”

“That’s beside the point. But yes, she was English, and she was doing a degree in Philosophy.”

“If some clever bird wants to do a degree in pub talk, that’s fine with me. Though personally, I think that art is much more enjoyable with a pint in a local. Without having to write an essay about it afterwards.”

But I love you and I don’t want you to think that I’m being selfish and just don’t want to share my background with you. So I promised to give it a go: I’ll attempt to write something that might give you a glimpse of what I’ve been doing in university for six years. I can’t promise I’ll manage. I never had any guarantee ‘philosophy would happen’ while I was in uni either. And even if, for a moment, I think my text opens up an insight, I can’t promise you’ll be capable of seeing it. I can’t do that for you. But I’ll do my best to show you that philosophy is taking place in Stairway to Heaven. If it is.

Deborah

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Continue readingWhere I come from 2: MA in Pedantry.

Tuesday, 23 March 2010

Debs Loves The Garden

“I know it’s not bunny ears or a naughty book,” he said, “but I really thought you were going to be over the moon when I carried that sack of earth home for you.”

We give each other presents, Freddie and I. We forget about each other’s birthday, Christmas and all that Jazz, but on random weekdays I like to come home and give him a cookbook like Natural Harvest. Because it’s a laugh, because it reminded me of him when I first saw it or because I couldn’t justify buying it for myself. Judging by the surprises he comes home with: you reap what you sow.

But in this case, even the fact that he gave me a present eluded me completely! I saw him fumbling with it when I came in, glanced at it, and thought nothing of it. We started talking about work, not knowing what to wear, dinner... all in all, it took three hours before he finally told me it was FOR ME that he’d dragged ten kilo’s of garden soil home with a broken middle finger.
“WOAH!” – that was me waking up all the neighbours – “That’s such an amazing present! I can’t believe how sweet you are!”

My excitement was genuine. He was right: this was no kinky costume or game console. This was better. I’ve been saving sprouting garlic cloves and seeds from peppers, cherry tomatoes and even raspberries (it’s not impossible, but you have to suck them clean) ever since we moved to Harrow. Because we’ve got a garden.

Unlike the garden of the Beeches, which was gorgeous and spacious and had an incredible lawn, a fig tree and toms crawling out the cracks in the pavement... sigh... unlike my previous garden, the garden in Harrow needs some work.

Some serious work. In December, we’ve been cutting back brambles in the snow. Freddie bought us gardening gloves (a great present!) and we’ve been cutting blackberries out of the frozen ground, stabbing at their roots with massive knives. Yeah, if you’re contemplating moving in with your partner, I can seriously recommend gardening as a way of dealing with the murderous inclinations you’ll both build up!
With all the weeds and rubbish gone, we’re still not quite ready for lawn care. There’s still broken slabs of concrete, unruly living things (roses ?) grow in the middle of the only spot that might suitable for a lawn) and my neighbours seem to think this is a private dump. In all honesty, I just don’t know where to start.
But Freddie does. He tells me not to worry, and wants to use the concrete to make raised beds for veg. That’s why he bought me the soil or compost or whatever it is. So we can start sowing the seeds indoors in April, so that we’ll have seedling plants ready for planting outside at the end of May. Because with tomatoes, it’s all about timing.
So, all inspired by my new present, I visited www.guerrillagardening.org again. It’s like plant graffiti! But perhaps I should first try and turn that patch behind my own house into a place that’s suitable for sunbathing.
On www.lovethegarden.com there's Gardening Forecast (! Next time I’m putting on my gardening gloves, I’ll make sure it’s not snowing!) and… this is really exciting… a Vegetable Planner! Love their advice:

“Don’t forget flowers! Marigolds planted in amongst vegetables will help ward off pests and attract beneficial insects, while nasturtiums will make your plants look attractive and you can eat the flowers in salads.”

Tuesday, 9 March 2010

Start your new job with a Holiday!

Start your new job with a Holiday!
My first two days as a copywriter, I have done nothing but pondering the holidays. And my boss will be happy to hear it. Still, it’s not what you’d call a flying start, but only because it’s all about nostalgic, nationalistic and environmentally friendly holidays: aka not going abroad. I’ve been writing Google Ads for... well, you’ll find out what company. No need to mention them even more – I need to sort of sound objective, right?
The tricks I’ve tried to use:

1. Putting in a pun, such as:
Great British Breaks with kids – Haven Holidays from £99 per family
Egg-cellent Holiday Deals – Easter weekend breaks from £194


2. Referring to the time of the year:
Have Hot Cross Buns at a Haven Park – Book Now! Last Minute Offers!
The Easter Bunny goes to Haven – Why don’t you? From £194 per family!
Join our Easter Egg Hunt – Now! Haven weekend breaks from £194!


3. My rhyming skills:
Beautiful British Beaches – Splendid Summer 2010 Deals!
Great Getaway in the UK


4. Creating an emotional bond:
Get away with the kids in 2010 – Haven Holidays from £99 per family
Enjoy Easter with the whole family – Now £194 at Haven Holiday Parks!
Chill while the kids let off steam – Guaranteed Best UK Holiday Deals

5. Mentioning Money:
Best summer breaks with kids – Active Holidays from £99 per family
UK Number 1 Holiday Parks – Book now for 2010 and save £20!

6. Making it personal:
You deserve a weekend break – Free and Easy Online Booking
Catch a Tan in UK Top Holiday Park – £20 off Sunny Break in Haven Park


Personally, I think the funniest thing is that I’m advertising for You Know Who without a Google partnership. But hey, the greatest investment I can make is... (dramatic pause)... my time. Compared to that, the fact that I’m also spending some blog space on the matter is irrelevant (^_~)

Friday, 29 January 2010

Good times!

Hurah! I've got a job! In March I'll start as a copywriter at BLM Quantum!

Last year, they spotted my blog and thought it was great. In reply to their request to cooperate with them, I sent them my CV, and the next day I was invited to visit their office on Tottenham Court Road!

Over Christmas, I had to write three articles to prove that I could do the job - about Flights to Antayla, office supplies and car insurances. (I bet you all know what my next post will be about...)

They were pleased with what I wrote, and last Tuesday they offered me the job! I want to finish my internship at Elwin Street before I start at BLM, though.

Also, I got great news about Shut Up and Eat... a major Dutch publishing house has let me know they were very pleased to read it, and I'm going to Holland in a couple of weeks to discuss the practical details with them!

Saturday, 23 January 2010

Optimize your efficiency while working from home

Offices seem to have a magical atmosphere in which working seven hours a day comes naturally to all those present. While the regular office hours are suitable for early risers, people with a natural preference for evenings are forced to work when they're not performing their best. Working at home allows employees to schedule their day according to their biorhythms and plan their breaks around their personal concentration span. A lot of efficiency can be gained this way.

However, contemporary explorers who have left the office in order to work from home have to navigate between the Scylla and Charibdys of slacking and overworking themselves. The only way to pass these dangers is by planning your time carefully and sticking to your plan. The hardest part of working from home is getting your work-life-balance right. In order to allow the ideal middle way to emerge, your home will have to undergo a metamorphosis, whether you're setting up your own business at home or telecommuting for an employer.

If you've got a family, you'll have to communicate clearly to them when you'll be available for shopping, small talk and other distractions, and when they're not allowed to disturb you. Especially if you’ve got young children this might be difficult. One way of dealing with this is setting up your office in a separate room which is to be used for business purposes only. If a family member wants to ask you something, (s)he’ll have to wait until you come out of your room.

Being able to shut a door behind you (both when you enter and when you leave your home office) will also help you recreate that special office atmosphere that helps employees focus for hours on end. Some may argue that this defeats the whole purpose of working from home - a more flexible mixture of private and working life - but it's a fact that having a separate work space improves your concentration.

If you don't believe in ergonomics, working from the sofa might seem appealing. But where will you sit when you want to relax and watch TV? You'll start to feel as if you're always at work and can never really take a break. It will get harder and harder to motivate yourself if you're slouching on the sofa all day long, which will eventually lead to stress that you can’t even forget about in your spare time. Making a habit of working in your living room is a one way ticket to the burn-out clinic.

Regardless of whether you're reserving an entire room for your home office or just a desk in the corner of your bedroom, it's crucial to have a comfortable work space with daylight or indirect light which is bright enough but doesn't glare in your eyes. This may mean investing in some office furniture. If you're working for an employer, keep in mind that you're saving him a fortune because he doesn't have to rent office space for you. Therefore, it's not unreasonable to ask for financial support in order to buy a solid desk and a straight but comfortable chair. Getting the right office supplies will help you avoid distractions and get on with your work, so your employer will benefit from furnishing you with the right equipment.

Even if you're starting up your own business from your ensuite flat and your office consists of your laptop on the dinner table, you can turn your home into a proper work space with no more than a desk lamp, a printer and a good stationery set. Professional writing paper, a sharp hole punch, a good supply of staples and paper clips, binders, laminators, writing utensils and post-its will give you the feeling that what you're doing is important. That's what working from home is all about: allowing people to work under the conditions that work best for them.