Start your new job with a Holiday!
My first two days as a copywriter, I have done nothing but pondering the holidays. And my boss will be happy to hear it. Still, it’s not what you’d call a flying start, but only because it’s all about nostalgic, nationalistic and environmentally friendly holidays: aka not going abroad. I’ve been writing Google Ads for... well, you’ll find out what company. No need to mention them even more – I need to sort of sound objective, right?
The tricks I’ve tried to use:
1. Putting in a pun, such as:
Great British Breaks with kids – Haven Holidays from £99 per family
Egg-cellent Holiday Deals – Easter weekend breaks from £194
2. Referring to the time of the year:
Have Hot Cross Buns at a Haven Park – Book Now! Last Minute Offers!
The Easter Bunny goes to Haven – Why don’t you? From £194 per family!
Join our Easter Egg Hunt – Now! Haven weekend breaks from £194!
3. My rhyming skills:
Beautiful British Beaches – Splendid Summer 2010 Deals!
Great Getaway in the UK
4. Creating an emotional bond:
Get away with the kids in 2010 – Haven Holidays from £99 per family
Enjoy Easter with the whole family – Now £194 at Haven Holiday Parks!
Chill while the kids let off steam – Guaranteed Best UK Holiday Deals
5. Mentioning Money:
Best summer breaks with kids – Active Holidays from £99 per family
UK Number 1 Holiday Parks – Book now for 2010 and save £20!
6. Making it personal:
You deserve a weekend break – Free and Easy Online Booking
Catch a Tan in UK Top Holiday Park – £20 off Sunny Break in Haven Park
Personally, I think the funniest thing is that I’m advertising for You Know Who without a Google partnership. But hey, the greatest investment I can make is... (dramatic pause)... my time. Compared to that, the fact that I’m also spending some blog space on the matter is irrelevant (^_~)